In a recent Pew Research Study, 54% of experts interviewed said that they 'expect by 2040 the metaverse will be a much-more- refined and truly fully-immersive, well-functioning aspect of daily life for a half billion or more people globally.' To break that down, in almost 20 years, only half of business leaders believe The Metaverse will be a full multi-sensorial experience for a little over 6% of the world's population. Yet over $3Billion dollars of venture funding has entered Metaverse and web3 gaming 'projects' since mid-April alone. So what really is all the hype about?

Hear from CoinDesk's web3 lead and head of CoinDesk Studios, Sam Ewen, as he breaks down how much of the Metaverse is still yet to be built, why mixed and augmented reality will far exceed fully immersive experiences, how web3 will play a key role in this evolution and why digital twinning and pseudonymous identity are the future of brand and community experiences both online and IRL.