Friday, September 16, 2022
3:15 PM - 3:35 PM
How Web3 and the Creator Economy are Redefining the Consumer Experience

More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. Number aside, brands face an important inflection point where culture is originating from the ground up, creators have an increasing amount of power, and it is instrumental to be where your consumers are — the main playgrounds today centering around web3 and the metaverse.  
 
Join Pepsi’s Chief Marketing Officer, Todd Kaplan as he explores the company’s recent plays in the NFT space including Pepsi’s “Mic Drop Genesis NFT Collection” and “Strength of a Woman” drops earlier this year, educational insights for navigating the evolving creator economy, and actionable tips for maintaining relevance and authenticity as we enter the next era of the Internet. 

Todd Kaplan