Thursday, September 15, 2022
4:45 PM - 5:15 PM
Establishing a New Brand to Clean Up the Competition (Dupont, Lobby Level)

Safely is a plant-powered home cleaning products company co-founded by supermom Kris Jenner. Join the company's President and Chief Innovation Officer, Jelina Saliu, as she shares the strategy behind Safely's rapid success. The brand has already inked partnerships with Walmart and Bed, Bath & Beyond by leveraging the expertise of seasoned ecommerce, product development and digital marketing professionals along with the business acumen and name recognition of celebrity co-founders Emma Grede and Kris Jenner. 

Over the past year, the company has focused on building out a customer experience and product selection that transcends the A-List, becoming a staple for families everywhere. In this session, Saliu will discuss how Safely has grown, what she’s learned from customers and how she’s transforming Safely into a national brand that's greater than the sum of its parts.

Jelina Saliu