Wednesday, September 14, 2022
4:45 PM - 5:15 PM
How Purpose-Driven Brands Connect With Millennial Consumers (Dupont, Lobby Level)
State Bags is reimagining the backpack product category by continuing to embrace purpose through its commitment to give back and shift narratives around social justice. Exciting collaborations, fresh and thoughtful designs and a willingness to test new marketing strategies have helped the business to transform into a lifestyle brand that's engaging consumers and making a real difference for American families in need.