Tuesday, September 13, 2022
12:30 PM - 1:10 PM
Tapping the Power of Programmatic to Drive Business Outcomes
Join AdTheorent for a fireside chat with Crocs and The Kraft Heinz Company. In the session we will hear first-hand how the brands are driving real-world business results utilizing programmatic, as well as how they’re future-proofing their strategies for cookie deprecation while balancing the need for privacy and personalization. We will explore how they’re activating throughout the funnel to gain consumer mind and wallet share and drive performance. We will also discuss emerging channels and opportunities for 2023.