Wednesday, September 14, 2022
8:20 AM - 9:00 AM
Place-Based Television: A New Way to Reach Adults 18-49

Place-Based Television: A New Way to Reach Adults 18-49

Audiences aged 18-49 are both highly-sought after and an especially difficult demographic to reach; especially within the home as linear TV and popular social platforms like Meta are losing younger viewers/users.

While the at-home audience is shrinking, younger viewers can increasingly be found out-of-home, from gyms to restaurants and doctors’ offices. This opportunity opens up the door for an untapped advertising market that better reaches this coveted demographic.

With public gathering spaces returned to normal capacities, how can advertisers connect with the 18-49 audience to increase brand awareness and sales?

In this session, Atmosphere’s Senior Vice President of Advertising Sales, Jack Mollins will answer this question and discuss why engaging consumers while they’re out-of-home and in a buying mindset is pivotal, especially with an impending recession. Further, he will share strategies on leveraging the power of CTV and DOOH through one platform to engage viewers at scale.

Jack Mollins Jason Lynch