Full Name
Rachel Ferdinando
Job Title
SVP, Chief Marketing Officer
Frito-Lay North America
Speaker Bio
Rachel Ferdinando oversees brand marketing, innovation, strategic insights, design and media initiatives for Frito-Lay North America – an $18 billion division of PepsiCo. As CMO, she has the honor of overseeing some of the most iconic brands in culture - binding art, science and culture to inspire a sense of purpose that brings moments of joy to consumers and helps reimagine what the future of food could look like. Recently named 2020 marketer of the year by The Drum US, following an honor of brand marketer of the year in 2019 by Ad Age, Rachel has inspired her team at Frito-Lay with the guiding philosophy that “we aren’t just business stewards; we are icon builders and magic-makers.”
Rachel Ferdinando