Founder and Chief Executive Officer
Kristin Cavallari has forged a remarkable self-reinvention path since her days on MTV’s Laguna Beach: The Real Orange County and The Hills. Now a dedicated mother-of-three and respected wellness authority (which led to three New York Times Bestselling books), Kristin is the Founder & CEO of wildly successful lifestyle brand Uncommon James and stands as one of the very few celebrities to own 100% their own brand, having never taken on a single investor nor sold one bit of equity. What started as a small business launched out of Kristin’s Nashville home in 2017, is now a globally recognized lifestyle brand that spans jewelry (including demi-fine), home goods (UJ Home), children’s apparel (Little James), accessories and pure clean skincare (Uncommon Beauty). Today Uncommon James generates over $30 million in revenue annually, with over 100 employees and three brick-and-mortar locations (Nashville, Chicago, Dallas) and plans to open two new storefronts within the next year. In 2023, Kristin will debut her third cookbook (the follow up to True Roots and True Comfort) and will introduce an array of new clean skincare products from Uncommon Beauty.