Full Name
Meredith Madden
Job Title
Chief Marketing and Category Officer
Company
Chobani
Speaker Bio
Meredith Madden is the Chief Marketing & Category Officer at Chobani, LLC. She joined the organization in 2012 to build the Category Management discipline and team. Throughout the last 10 years, her scope has steadily increased beyond Category; building out the Consumer Insights & Research function, taking over Shopper Marketing, and in 2021, adding the Brand Marketing and internal Creative Agency to her broader team.
Meredith attended The Ohio State University, receiving a dual BSBA in Marketing and Transportation & Logistics, and later received an MBA from Dallas Baptist University. She started her career in logistics, working for a distribution company based in Columbus, OH. She later moved to Dallas, and into the CPG industry. Meredith worked for CROSSMARK, a Sales and Marketing agency, in a variety of Retail and Business Insights roles, before moving to Chobani. She currently splits time between her home in Dallas, TX and NYC.
Meredith attended The Ohio State University, receiving a dual BSBA in Marketing and Transportation & Logistics, and later received an MBA from Dallas Baptist University. She started her career in logistics, working for a distribution company based in Columbus, OH. She later moved to Dallas, and into the CPG industry. Meredith worked for CROSSMARK, a Sales and Marketing agency, in a variety of Retail and Business Insights roles, before moving to Chobani. She currently splits time between her home in Dallas, TX and NYC.
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