Chief Marketing Officer, Pepsi
Todd Kaplan is the CMO of Pepsi where he is responsible for leading PepsiCo’s flagship brand – Pepsi. In his role, he oversees all brand creative, communications and commercial execution across Pepsi, Diet Pepsi and Pepsi Zero Sugar, while building a long term strategy and new product innovation for the brand overall.Since Fall 2018, Kaplan has brought an unapologetic and culture-forward perspective that has been foundational to re-energizing the brand. He has implemented a unique “culture in, brand out” approach, which has led him to develop big cultural moments, like bringing J. Lo and Shakira to the 2020 Pepsi Super Bowl Halftime show, making history as the first two Latina artists to headline the event.In less than two years, Todd has led the Pepsi brand to its first positive sales growth in over 10 years. Under his leadership, the brand has now experienced seven straight quarters of positive sales growth and is seeing growth across every one of its sublines, including high, double-digit growth in its Pepsi Zero Sugar product. The brand has also seen increases across the board on brand equity, including a +6pt improvement in brand consideration and achieved all-time highs in its creative effectiveness.