Full Name
Sofia Colucci
Job Title
Global Vice President, Miller Family of Brands & Economy Portfolio
Company
Molson Coors
Speaker Bio
In 2017 Sofia joined Molson Coors to lead Innovation and is now Global VP of Marketing for Miller Brands & Economy.

Sofia has been credited for transforming the company’s innovation approach - including new capabilities, speed and launching brands with meaningful points of difference like Vizzy Hard Seltzer and Blue Moon Light Sky.

Leading Miller, Sofia has re-energized her brands to move at the speed of culture, balancing short-term growth with long-term brand building. This strategy has led to work like Cantenna, Farewell Holiday Work Parties, Super Bowl hits like URL and Meta Lite Bar, Champagne of Beers Region, Open & Proud, Shoezie, J Balvin ‘Es Jose Time’, and holiday favorites Beernaments and Gingerbread Dive Bar.

The Uruguayan-Canadian has been recognized as a Crain’s Top 40 Under 40, Campaign’s US Female Frontier, and Brand Innovator’s Top 100 Women in Brand Marketing. Her team’s work on Miller won multiple 2021 awards including D&AD, One Show and Cannes.
Sofia Colucci