Full Name
Sofia Colucci
Job Title
Global Vice President, Miller Family of Brands and Economy Portfolio
Molson Coors
Speaker Bio
In 2017 Sofia joined Molson Coors to lead Innovation and is now Global VP of Marketing for Miller Brands & Economy.

Sofia has been credited for transforming the company’s innovation approach - including new capabilities, speed and launching brands with meaningful points of difference like Vizzy Hard Seltzer and Blue Moon Light Sky.

Leading Miller, Sofia has re-energized her brands to move at the speed of culture, balancing short-term growth with long-term brand building. This strategy has led to work like Cantenna, Farewell Holiday Work Parties, Super Bowl hits like URL and Meta Lite Bar, Champagne of Beers Region, Open & Proud, Shoezie, J Balvin ‘Es Jose Time’, and holiday favorites Beernaments and Gingerbread Dive Bar.

The Uruguayan-Canadian has been recognized as a Crain’s Top 40 Under 40, Campaign’s US Female Frontier, and Brand Innovator’s Top 100 Women in Brand Marketing. Her team’s work on Miller won multiple 2021 awards including D&AD, One Show and Cannes.
Sofia Colucci