Jelina Saliu is a seasoned entrepreneur and current President of Safely, The Next Generation cleaning brand co-founded by Kris Jenner and Emma Grede, where she is helping to disrupt the cleaning space by creating eco-friendly solutions that allow people to enjoy the cleaning experience. Previously, Saliu spent over 11 years with The Laundress, a female-founded Global laundry and home cleaning brand, where she worked alongside founders Lindsey Boyd and Gwen Whiting to fulfill their mission of disrupting the laundry category with products that turned a domestic chore into a luxurious experience. Throughout her time with The Laundress, Saliu fearlessly lead operations for the company, from finances and international distribution to hiring and employee relations and was at the helm of building the brand's collection, financial stability and supply chain distribution that allowed the brand to have an omnichannel distribution. In 2019, Saliu successfully executed the brand acquisition to Unilver and was appointed CEO to further manage the transition process and continue the company's mission. Jelina graduated from the Zicklin School of Business at Baruch College with a BBA in Finance. She currently lives with her family in New York.