Michelle Beauchamp is an award-winning brand marketing and communications professional with a stellar track record leading global consumer lifestyle brands. Michelle’s cross-category beverage marketing experience spans wines, spirits, water and soft drinks both in the US and internationally. She has held senior leadership roles at Bacardi North America (Grey Goose Vodka) and Triarc Beverage Group (RC Cola/Snapple).
Michelle is currently the Chief Marketing Officer for E11EVEN Vodka, where she is responsible for the overall brand marketing strategy and programs to expand the brand nationally and beyond. Prior to E11EVEN, Michelle was Vice President of Marketing at Vero Water where she was instrumental in driving double-digit year-over-year sales growth and propelling the brand into the world’s leading restaurant, hotel and cruise line brands - growing the brand from seed stage through the successful acquisition by global industry powerhouse Culligan water in October of 2021.
Michelle is a member of the Board of Directors of Entertainment to Effect Change (E2AC) a national non-profit organization committed to producing high-quality digital, cinematic, and live entertainment for the express purpose of bringing positive change to underserved health and social communities. Michelle holds an MBA from Northwestern University | Kellogg School of Management and is a B.B.A. in Marketing from the University of Miami.