Meridith Rojas is an award-winning digital entrepreneur, media executive, published author, and keynote speaker. She currently serves as the Global Head of Entertainment and Creator Marketing at Logitech, where she drives creator marketing initiatives to support creators and streamers in their creative pursuit and growth.

While at Logitech she spearheaded talent deals with Lil Nas X for the company’s first Superbowl ad in 2021, Miley Cyrus, Bretman Rock, and most recently Lizzo. She also created the now annual Song Breaker Awards which honors creators' impact on music discovery and consumption. The Awards is now an ongoing Billboard monthly chart. The program earned two global marketing awards: Hermes Creative Award 2021 and the Muse Creative Award 2021. Rojas additionally was instrumental in the partnership with JaQuel Knight - the first commercial choreographer to copyright his moves. Together with Knight, Logitech identified 10 BIPOC creators (many Tik Tok creators) and paid to have their work copyrighted.