Chief Marketing Officer
Jackie is an accomplished, transformational leader with over a decade of experience in digital marketing, consumer connections, branding, and media initiatives. As Chief Marketing Officer at Tyson 2.0, Jackie joins the Company after most recently serving as Head of Commerce Media for Anheuser-Busch’s U.S. portfolio where she built a first of its kind Connected Commerce strategy integrating shopper marketing, e-retail and direct-to-consumer programs. She oversaw social and programmatic partnerships working with companies including Google, Meta, Pinterest, Snapchat, Twitter, Code3, Yahoo and The Trade Desk. Prior to this, Jackie was Digital Media Manager for Anheuser-Busch’s Michelob ULTRA brand family, leading all omnichannel strategy for Michelob ULTRA, Michelob ULTRA Pure Gold and Michelob ULTRA Organic Seltzer. Jackie also worked at Adobe, spearheading the Anheuser-Busch account for over fifteen brands. Some of Jackie's previous clients include Alex and Ani, St. Jude Children’s Hospital, and Express Scripts. Jackie is an avid activist, having served as a Commissioner on the Environmental Policy Board of the Village of New Paltz and currently volunteers advocating for cannabis reform.