At Truist, Mariela Ure is responsible for crafting compelling client-centric product/service value propositions, client growth strategies, and directing marketing programs across all channels (digital, branch, media, CRM), and all Consumer Bank products and segments (Credit Card, Deposits, Lending, Mortgage, Small Business, Emerging Markets, and Multicultural).

Prior to joining Truist, Mariela served as the senior vice president, chief marketing and sales officer for Universal Studios Hollywood, part of Universal Parks & Resorts where she led 125+ member team responsible for brand strategy, communications development, public relations, digital and media, sales, and special events.

Mariela has an established track record of developing data driven marketing plans to generate consumer demand for a diverse range of products, services, and experiences, in senior level roles at Disney, Bank of America, and Wells Fargo. A modern marketer, she is uniquely skilled at translating business objectives into campaigns delivered through digital and traditional channels. She is passionate about elevating the role marketing plays in driving business growth.