Kristin Moss is the Global Head of Entertainment Marketing for Riot Games, focused on overseeing all the marketing strategies, creative and integrated campaigns that reimagine and deepen the player connections across the entertainment portfolio. A seasoned marketer, Kristin brings with her 15 years of entertainment marketing experience, with particular expertise in culture-defining campaigns, consumer-driven narratives, and strategic marketing initiatives that puts fans first. She has worked with some of the biggest consumer and entertainment brands in the world such as Amazon Studios, Disney ABC Television Group, Lionsgate and MGM. Most recently, she was VP of Marketing at HBO Max, where she led the culture-defining Originals campaigns for The Friends Reunion, Peacemaker, Gossip Girl, and the award-winning Hacks. Kristin brings an enthusiastic drive for excellence to all that she does. She’s also passionate about driving towards the future and reimagining new ways of telling stories to the massive fandom across film, television, music and consumer products to create meaningful, consumer-driven experiences.