John Roscoe Swartz is a designer and entrepreneur who has over 20 years of experience creating award-winning products and successful businesses. John co-founded BUILT NY in 2003 based on his longtime conviction that great products make everyday life better. As Chief Executive Officer of BUILT NY, John's vision for the brand and its products inspired an internal creative culture that won multiple design awards, innovated over 100 design and utility patents and grew sales in over forty countries worldwide. In 2014, BUILT joined the Lifetime Brands portfolio of companies, where he currently operates as President. In 2022, S’well joined Lifetime Brands, bringing even more style, substance and joy to the company’s hydration portfolio under Swartz’s helm.