Shiv is a globally recognized strategic marketing leader, with extensive experience in advanced analytics and data science. Shiv currently leads consumer retention for both digital and print subscription businesses at Gannett | USA TODAY NETWORK, which is one of the largest global news and content organizations. At Gannett, Shiv leads a diverse and cross-functional team focused on optimizing consumer experience right from checkout to onboarding & omnichannel engagement, to loyalty & rewards, to customer support, to churn mitigation and winback.
Prior to joining Gannett, Shiv helped drive customer retention for a $52B business at CVS Health. Shiv has in the past steered data driven growth for brands like Heineken, PayPal, Hilton, Coca-Cola and Dell. Shiv has a track record of delivering over $3 Billion in net incremental revenue, leveraging advanced marketing analytics and out-of-box strategies. He is an advisor and mentor for multiple startup founders. In addition to that Shiv coaches talent across the globe at all corporate levels, especially from within diverse and minority groups.