Magdalena "Mags" Kala is the founder of Double Down, a new venture fund investing at the intersection of web3 and consumer culture. She is passionate about consumer behavior, brand building, and mainstream adoption of web3. In addition to Double Down, Mags co-runs Metacurious, an accelerator for marketers interested in web3, and Vitamin3, a daily text-message-based newsletter explaining web3 topics & issues in an approachable manner. Previously, she spent a decade in cross-stage consumer investing across commerce, gaming, media, and web3. Mags has also led new initiatives for top brands such as Snapchat, Virgin, and Boston Celtics.