Full Name
Darren McColl
Job Title
Chief Marketing Officer
Neiman Marcus
Speaker Bio
Daz is the Chief Marketing Officer (CMO) at luxury fashion retailer Neiman Marcus, where he continues to champion a journey of marketing transformation. Recently, leading the brand out of the global pandemic, Daz has applied his experience and skills to maximizing customer relevance through content and experiences across the Neiman Marcus eco-system.

Described as a digitally savvy strategic marketing leader, he drives growth and bottom-line efficiency by leveraging data, consumer insight and creativity in equal measures.

He has launched global award-winning campaigns by combining innate creative instinct with comprehensive understanding of how consumers think, feel, and respond to marketing activities. Some accolades include; 8 Gold Cannes Lions, 3 Grand Prix Lions and multiple Effies and Black Pencils.

A globally-respected thought leader, Daz literally “wrote the book” on consumer marketing, the NYT bestseller, Storyscaping - Stop Creating Ads, Start Creating Worlds, and has spoken at industry conferences the world over.

Prior to joining Neiman Marcus, he partnered with several multinational clients, including Carnival Corporation, Coca-Cola, Virgin Australia Airlines, espnW, Burger King, X Games and Visit Florida, to name a few.

With over 25 years of experience, he brings insight to strategy and inspiration to creativity. He is motivated by human insight and believes data should have a heartbeat.
Darren McColl