Capitalizing on nearly 20 years of global marketing experience with Fortune 500 companies, Cathy Oh serves as Vice President, Global Head of Marketing & Analytics for Samsung Ads. As one of the first employees of Samsung Ads, Cathy was integral to building the Samsung Ads brand from the ground up. Under her leadership, the organization has become a major force in the global Connected TV landscape, and is redefining the advertising and Advanced TV ecosystem. Samsung Ads is one of the fastest growing North American divisions of Samsung Electronics — having doubled every year since inception under Cathy’s leadership.Throughout her career, Cathy has achieved notable success developing marketing programs for global brands, launching large-scale marketing strategies and activations, and spearheading marketing programs for multi-national, enterprise organizations. In her current role, she has created and scaled a Global Marketing & Analytics group from a single office in New York City to a worldwide organization with more than two hundred employees located in regional offices in Canada, Mexico, Spain, the United Kingdom, Brazil, Italy, France, Germany, South Korea, and Australia, among others.Prior to joining Samsung Ads, Cathy served as Head of Marketing for iAd, Global Brands & Agencies (a division of Apple), and held marketing positions of increasing responsibility at companies that include WebMD and NBC Universal.Cathy received a Master’s Degree in Integrated Marketing from New York University and a Bachelor’s of Science from Carnegie Mellon University.
When she isn’t traveling the globe for work and pleasure, Cathy serves on the board of the Korean American Community Foundation and sits on the advisory board for Conscious Step. She is a founding member and executive sponsor of Women+, a Samsung Employee Resource Group designed to mentor and support women within the organization. Since launching less than a year ago, Women+ has grown to include women and men from 13 cities and eight countries. In 2021, she was recognized as a MultiChannel News “Wonder Woman.” Cathy lives in New Jersey with her husband, son, and dog Adonis.