VP, Brand Marketing, IBM Randi Stipes is the Chief Marketing Officer of The Weather Company and IBM Watson Advertising. She also leads Brand Marketing for IBM and has been instrumental in the launch of IBM’s new brand platform: ‘Let’s create.’ In her dual role, she is focused on evolving two of the world’s most iconic and trusted brands while taking an agile, data-driven approach to deliver measurable results for customers and consumers alike.

Stipes is passionate about marketing transformation, having helped build The Weather Channel into the world’s most accurate forecaster, elevate Watson Advertising from a publisher to an AI-driven ecosystem player, while devising solutions that help consumers and brands confidently leverage data and technology to make more informed decisions and create a more authentic value exchange.

Randi also has a passion for positive industry and societal disruption and sits on the boards of the Ad Council, BRIDGE and the OAAA Brand Council.