Joshua Rabenovets is a team builder, collaborator and transformative marketing leader known for bridging brand vision, product innovation and disruptive commercial strategies with data and technology to accelerate consumer-centric growth, performance and shareholder value.

As Vice President of Marketing Strategy, Performance & Technology at the National Football League, Josh pivoted the marketing group’s focus during the pandemic to growth audiences and one-to-one relationships that expanded reach, relevance and brand health leading to record fandom, engagement and revenue. The business community recognized these achievements with countless awards led by Ad Age’s Marketer of the Year . Josh started his career as a consultant at Velocity, a Dentsu company, where he led the eBay, FedEx, Visa, and RBS accounts before joining PepsiCo in various brand management roles.

A two-time Chairman Award recipient, Josh's accomplishments were led by Pepsi Stuff , an Amazon partnership and the most engaged loyalty platform in company history; Project Refresh , the purpose-driven community platform anchoring the Pepsi brand relaunch; the inaugural Pepsi Super Bowl Halftime Show ; and the industry’s first stevia sweetened beverage portfolio, SoBe Lifewater 0-Calorie. After a stint disrupting retail at GILT.com, where he launched the brand internationally along with three new lines of business, Josh joined The Walt Disney Company to drive ESPN’s digital evolution, ignited by WatchESPN, the industry’s first streaming service; a digital consolidation strategy leading to the all-in-one ESPN App; and the global expansion of X Games. He went on to lead the digital transformation at EA SPORTS, re-engineering the games portfolio from a package good to a digital live service complete with in-game microtransactions, free-to-play mobile, and a subscription model resulting in 4x more players globally and 3x more value for shareholders. Josh is a devoted husband, proud father of three, and passionate for food, travel, and rescuing dogs