In January 2022, Travis joined Inspire Brands as the first-ever Chief Media Officer, SVP, Demand Generation, overseeing Paid Media across the entirety of Inspire Brands’ portfolio: Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin,’ Jimmy John’s, Sonic, and more. Travis and his teams encapsulate all arenas of Paid Media, including: Connections Planning (Comms Planning, Audience Strategy, Influencer Strategy, and Consumer Journeys); Media Strategy + Planning (Media Strategy, Channel Planning + Buying, Agency Management); Biddable Media (Social, SEM, and Programmatic); and Agency Procurement (across media, creative, PR, and production). By putting Humans at the center of Inspire’s strategy and speaking to them based upon what they actually want from a brand, Travis and his team are flipping tradition on its head by using Data and Technology to bring Inspire one step ahead of not only the category, but the industry as a whole.

Representing the 2nd largest restaurant brand in the US, and a team of approximately 100, Travis and his team’s key responsibility is to create demand, and capture it, in a way that is channel agnostic, and most effective – whether that be in stores or online/ecommerce.

Before Inspire, Travis was the Global Head of Media @ Uber leading media across all their LOBs, globally. Prior to Uber, he was the EVP, Media @ VaynerMedia running their media practice across North America. And before VaynerMedia, Travis was the Global Agency Development Lead @ Twitter, and the Global Head of Digital and Social @ Dentsu.