Mackenzie is an intellectually curious data science leader with 10+ year’s experience in quantitative analytics across finance, consulting, web analytics, and marketing & advertising. Mackenzie is the Director of Data Science at Cart.com, which enables retail brands to quickly scale their businesses and easily sell across every channel. Whether it is implementing digital analytics or deep diving with data analysis, Mackenzie is fascinated with telling the behavioral story behind why people act the way they do. Her obsession to help brands find meaning and trends where there appeared to be none has been heavily applied across a variety of industries and company sizes ranging from startups looking to scale, enterprise brands she helped break through stagnant plateaus, eCommerce giants who realized new ways to tap into better audiences and the most well-known CPG brands.