Attention – it’s a scarce commodity. More than ever before, consumers on social media are inundated by constant attempts to engage or influence them, particularly within budding micro communities. This evolution provides an exciting but often overwhelming opportunity for businesses to succeed. Unprecedented social media challenges like brand safety, rapid scaling, fraud prevention, and impact measurement are holding back even the world’s biggest brands.

In this session, Viral Nation co-CEO and one of the founders of the creator economy, Joe Gagliese, will share how businesses can thrive in the Attention Economy and embrace these new challenges while maximizing brand loyalty and revenue. Learn how to evolve employees to engaged advocates, stay brand safe and protect your reputation, grow social content 10x, and transform big social data into a competitive advantage through performance metrics designed for large volumes of content.