Main Stage
How Data-Driven Advertising Can Amplify Your Brand Marketing Strategy With The Trade Desk

Leveraging Data to Drive Measurable Business Outcomes

Monday, September 11, 2023
3:15 PM - 3:35 PM (EDT)

The proliferation of data has made more data-driven media buys possible, enabling marketers to put data next to every decision. This creates an opportunity for marketers at every level to adopt more advanced advertising strategies that can create real-world business outcomes.

Join The Trade Desk to hear about the fundamental shift taking hold within digital advertising – from CTV to retail to the future of identity – and how marketers might want to start thinking differently about the value data-driven media buying can bring to their brands.

Ian Colley Jenny Rooney