Beauty goes well beyond skin deep. True beauty is authenticity.

In this session, SAS and Ulta Beauty share a deep case study on how SAS has partnered with the retailer to further uncover and accentuate the beauty of its business. By delivering deeper insights from first-party data, SAS helps Ulta Beauty in refining processes to collaborate and make decisions, better plan and maximize profits and unlock customer journeys with personalized, meaningful human connections to fuel brand loyalty. The result is a leading beauty brand that purposefully grows its bottom line by winning share of mind, wallet, and heart.

Join Ulta Beauty and SAS on the main stage to hear how they work together to develop a customer understanding that drives authentic and trusted relationships, implement AI techniques to improve hybrid customer experiences, architect a future-facing “responsible beauty” framework to benefit the customer, the organization, society and the planet, and more.