Founded in 2018, Tip Top Proper Cocktails offers a range of canned classic cocktails for any occasion that are on par with what you would expect to be served by your favorite bartender. Join the company’s Co-Founder and Chief Brand Officer Neal Cohen to hear about his experience launching a brand that feels timeless despite its position in a relatively young category (ready-to-drink, or RTD, cocktails). He’ll cover building trust with the consumer, the importance of branding – both in building the look of the products themselves and in creating synergy by aligning with the right partners – and why it’s imperative to immerse your brand in the culture.