How OLIPOP is Disrupting the Soda Industry (Dupont)

Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.

Tuesday, September 12, 2023
11:15 AM - 11:45 AM (EDT)

The nutritional profile, paired with its great taste, has led OLIPOP to become the pioneer of healthy soda. Join Co-founder David Lester as he shares how they have disrupted a legacy category with the right ingredients - starting from its concept development, to its positioning and innovative marketing.

David Lester Mollie Cahillane