With 400 million monthly active users and predictions from McKinsey that it could become a multi-trillion-dollar industry by 2030, the metaverse is one of the fastest growing digital spaces for brands to create immersive experiences and connect with Gen Z and Gen Alpha. Like any nascent digital platform, the potential of the metaverse as a trusted marketing strategy is not yet understood by all marketers. But what we do know is Roblox and Fortnite are critical platforms for brands looking to maintain relevance with a new generation of potential consumers.

During this engaging workshop, Ricardo Briceno, Chief Business Officer at Gamefam will share insights from successful campaigns and provide carefully curated do’s, don’ts, and tips for adding a metaverse strategy to your marketing arsenal. Gamefam will be joined by the National Football League to explore how they helped the NFL launch the first-ever Super Bowl concert on Roblox starring Saweetie at Super Bowl LVII this past February. In this session, learn why not all virtual events are created equal, how this first-ever NFL experience broke the mold, and gain valuable insights in creating ownable experiences that align with your brand’s voice.