After decades of working in the beauty industry, Tisha Thompson, CEO and Founder of LYS Beauty, understands how difficult it is to stand out in the $570B market. From serving as an executive in big beauty, to now bootstrapping her own brand, Tisha will demonstrate her winning storytelling strategies – from retail and social to marketing and influencer engagement – that have allowed the brand to scale within a crowded category, reduce consumer fatigue while also being authentic to the brand’s mission - never chasing trends.