Why Authentic Storytelling Runs Deeper Than Trends (Gusman)

Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.

Tuesday, September 12, 2023
11:15 AM - 11:45 AM (EDT)

After decades of working in the beauty industry, Tisha Thompson, CEO and Founder of LYS Beauty, understands how difficult it is to stand out in the $570B market. From serving as an executive in big beauty, to now bootstrapping her own brand, Tisha will demonstrate her winning storytelling strategies – from retail and social to marketing and influencer engagement – that have allowed the brand to scale within a crowded category, reduce consumer fatigue while also being authentic to the brand’s mission - never chasing trends.

Tisha Thompson Colin Daniels