The Caviar Co. is a sister-founded and San Francisco-based purveyor of fine caviar and roe, for life’s everyday indulgence and luxurious occasions. On a mission to make the world's finest delicacy fun, approachable and accessible to a mass audience, the company has found rapid success by welcoming next generation consumers into the luxury space through education, collaboration, and community. Join CEO and Co-founder, Petra Higby, as she shares the strategy behind the company’s pivot from a local brick-and-mortar business to a nationally recognized direct-to-consumer lifestyle brand and discusses how The Caviar Co. has reframed luxury as an everyday indulgence to bring new meaning to its offerings.