In-Person Workshop: Embracing Zero-Party Data To Accelerate Growth With Fetch (Biscayne)

How Brands Are Improving Campaign Performance Through Audience Insights

Tuesday, September 12, 2023
11:55 AM - 12:25 PM (EDT)

Consumer behaviors are changing almost as quickly as the data and privacy rules around them, and brands are facing more hurdles as they seek to reach their target audience. As these changes abound, what avenues are available to marketers as they seek to drive audience attention, engagement and purchase?

Join Virginia Marsh, Vice President of Data Partnerships at Fetch, and Prabhath Nanisetty, Industry Principal, Retail Data and Quick Commerce at Snowflake, on an exploratory workshop that challenges your knowledge of privacy around data and how clean rooms can be a strategic fix. Learn what it means to leverage zero-party data and how these insights can help marketers better target their audience for stronger campaign performance and overall brand growth.

Virginia Marsh Prabhath Nanisetty