Resonating with Newer Generations that Seek Out Authenticity
Newer generations actively seek out brands that align with their values. To get this right, marketers must engage with them authentically. Join Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group and International Markets, with Shaina Zafar
Co-founder and Chief Marketing Officer of JUV Consulting, as they shine a light on driving forward marketing agendas with younger audiences through purpose-driven initiatives that bring smarter technology for all to life.