Coca-Cola's Journey of Refreshment and Innovation
For 136 years and counting, Coca-Cola has created and told timeless stories. Whether the story of a bottle, secret formula, or masterpieces coming to life, these are stories that have kept the Coca-Cola brand consistently refreshing and vibrant.
Join The Coca-Cola Company's Shakir Moin, Chief of Marketing in North America, as he discusses the company’s strategic approach to portfolio and brand marketing. Shakir—a self-professed, lifelong student of marketing—will share how Coke is transforming its marketing with a keen focus on humans (he avoids the word “consumer” as much as he can) to ignite exponential growth in Coca-Cola’s largest market in the world.