Main Stage
Converting Culture Into Commerce With Loud And Live

Creating Authentic Connections With Consumers and Using Culture as the Ultimate Bridge

Wednesday, September 13, 2023
9:40 AM - 10:00 AM (EDT)

As marketers continue turning toward live experiences as one of their core bridges to building authentic consumer connections, brands are seeking inspiration to level up their creative blueprint for these experiences.

In this session, Nelson Albareda, Chief Executive Officer at Loud And Live, and Ignacio Meyer, President, Univision Television Networks Group at TelevisaUnivision, Inc. sit down with Latin culture superstar Roselyn Sanchez to take a deep dive into the multicultural impact in the world of sports and entertainment. Hear and learn from their unique perspectives about burgeoning opportunities for brands in the entertainment landscape with a specific focus on the growth of Latin music and its impact on mainstream U.S. culture.


Nelson Albareda Ignacio Meyer Roselyn Sanchez