Redefining Celebrity-Backed Spirits with Flecha Azul Tequila (Dupont)

Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.

Wednesday, September 13, 2023
11:15 AM - 11:45 AM (EDT)

Join us for an exciting exploration of Flecha Azul, the fast-growing tequila that’s flipping the script on the traditional celebrity-endorsed brand model. Backed by Mark Wahlberg, the award-winning, additive-free tequila is quickly disrupting the spirits industry. 

In this session, we’ll discuss the growth of the tequila category and what sets Flecha Azul apart, from its award-winning tequila to innovative marketing strategies. 

Lauren Kiyak Al Mannarino