Experiences
Redefining Celebrity-Backed Spirits with Flecha Azul Tequila (Dupont)
Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.
Wednesday, September 13, 2023
11:15 AM - 11:45 AM (EDT)
Join us for an exciting exploration of Flecha Azul, the fast-growing tequila that’s flipping the script on the traditional celebrity-endorsed brand model. Backed by Mark Wahlberg, the award-winning, additive-free tequila is quickly disrupting the spirits industry.
In this session, we’ll discuss the growth of the tequila category and what sets Flecha Azul apart, from its award-winning tequila to innovative marketing strategies.
![Lauren Kiyak](http://assets.swoogo.com/uploads/thumb/2887771-64ff130c53e09.png)
![Al Mannarino](http://assets.swoogo.com/uploads/thumb/2826720-64de863e31a65.png)