Navigating the Cross-Category Brand Landscape with Miami Beach Bum (Gusman)

Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.

Wednesday, September 13, 2023
11:55 AM - 12:25 PM (EDT)

In this session, you’ll discover how Miami Beach Bum distinguishes itself through its authentic storytelling. Explore the founder-forward approach that places the creators at the forefront of the brand narrative. Learn how they’ve successfully taken the road less traveled by focusing on cross-category hero SKUs, rather than conforming to the conventional strategy of building out a single product category.


Ayssa DiPietro Colin Daniels