After launching mere weeks ahead of the pandemic as a modern DTC fine jewelry brand, Nidhi Dangayach and Verlas have evolved the e-comm playbook to remain hyper focused on agility and flexibility in reaching their key consumer. With the jewelry and luxury goods industries traditionally dictating trends to consumers, Verlas chose the opposite. Nidhi will discuss the natural progression of product innovations and dynamic business strategies that Verlas developed to evolve with consumer demand, remain profitable, scale the business YoY and retain lifelong clients.