Main Stage
Harnessing Creators for Effective Marketing

Crafting Connections and Fueling Success with Celsius and Buds Group LLC

Wednesday, September 13, 2023
2:10 PM - 2:30 PM (EDT)

In this session we’ll explore the ever-evolving landscape of influencer marketing and the effectiveness of leveraging creators for meaningful campaigns. Hear from Kyle Watson, Senior Vice President of Celsius and Rita Shukhman, CEO of Bud's Group LLC as they discuss the art of building strategic partnerships with creators who align with your brand's identity and resonate with your target audience.

Rita Shukhman Kyle Watson Sami Lambert