Main Stage
Unlocking Innovation While Maintaining Brand Legacy

Attract Fresh Consumers Without Alienating Your Loyal Fans

Wednesday, September 13, 2023
2:30 PM - 2:50 PM (EDT)

Del Monte Foods is home to a multitude of beloved brands that households across America love and cherish. But what goes on behind the scenes of the 135+-year-old company is a story of constant opportunity and innovation to stay relevant amid a changing consumer buying landscape.


Join Adweek for a conversation with Bibie Wu, Chief Marketing Officer, to learn how Del Monte Foods has used agile leadership and innovation to harness the brand's rich legacy while engaging the next generation with purposeful partnerships and product development that fit into an ever-changing culture.


Bibie Wu Brittaney Kiefer