Consumers move seamlessly across digital, physical, virtual, and social platforms, making nearly every shopping journey unique to the individual. Because the number of potential decision-making touchpoints is on the rise, retailers must evolve their strategy beyond manual methods to effectively manage the various touchpoints along the shopper journey.

Join Kevin Fried, Industry Director of Retail at Google, to explore how retailers are harnessing the power of AI to stay ahead of shopper trends to improve the customer experience and drive business growth.