Main Stage
Keeping It Real in the Age of AI With Ocean Spray and Aki Technologies, the Media Division of Inmar Intelligence

How Advertisers Are Harnessing AI For Better Marketing

Thursday, September 14, 2023
1:50 PM - 2:10 PM (EDT)

Recent research shows that 66% of people are concerned about AI taking over human creative jobs. But instead of being feared, marketing leaders should instead focus on honing the power of AI to complement their creative process to deliver authenticity to consumers.

In this session, explore how AI is revolutionizing campaigns, targeting, and content creation, and how personalization drives innovation throughout these strategies. Learn how brands can strike a balance between leveraging AI capabilities and preserving genuine human connections to gain actionable insights on navigating the evolving advertising landscape.

Risa Crandall Trinh Le Paul Barbagallo