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Over the last few years , Diversity, Equity and Inclusion has become part of the mainstream conversation. Organizations expanded efforts or quickly put them in place, and leaders got savvy on how to address the impact of DEI on culture. We find ourselves now in a place where DEI is running in the background. But with the recent rise of aggressive pushback, being in neutral is not enough. Brand leaders who want to steele themselves against the competition know it's time down to double down, push forward and get even more strategic about how DEI shows up-both within the organization and throughout the end-to-end creative process. This session will present high levels findings about commonalities among leaders and brands that are continuing to prioritize DEI in the face of substantial adversity in order to future proof their business.