Main Stage
Reimagining Legacy at the Heart of Youth Culture

How Converse Is Using the Power of Its Brand to Empower the Generation of the Future

Tuesday, September 12, 2023
3:30 PM - 3:50 PM (EDT)

As an accessible and open-minded brand, Converse has been organically adopted by creatives, musicians, artists, athletes, dreamers, and thinkers for generations. In this fireside chat discussion, hear from Sejal Shah Miller, Chief Marketing Officer at Converse, as she discusses how Converse is using the power of its brand to create environments where young creatives can express themselves on their own terms. Sejal will share the findings of Converse’s inaugural “Create Next: Emerging Creatives Report” which explores the perspectives of over 500 emerging creators from around the world on the current and future state of creativity. She will also provide tangible advice on how brands can balance their legacy and heritage with forward-looking strategies to authentically engage with the consumer of the future.

Sejal Shah Miller Jameson Fleming