Mayur Gupta is the Chief Marketing Officer at Kraken. He joins Kraken from Gannett, part of the USA Today Network, where he led a team of strategists, brand marketers and data scientists to drive the company’s transformation from a news media platform to a digital content subscription marketplace. Prior to that, Mayur held key marketing leadership roles at Freshly, Spotify, Healthgrades, Kimberly Clark and SapientNitro. At Spotify, he drove the vision and strategy to establish a connected marketing ecosystem for Spotify’s 2-sided marketplace that connects artists with users through programmatic discovery and accessibility. Mayur was also the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. Throughout his career, Mayur has been recognized for his achievements within the marketing ecosystem by Forbes, Harvard Business Review (HBR), The Economist and more. Mayur currently sits on the MMA Board of Directors, a marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing.